Abby Greensfelder / Founder & CEO

Abby Greensfelder is the founder and CEO of Everywoman Studios, a purpose-built media company whose mission is to tell female-focused stories that might not otherwise be told, and that can have a positive impact on our culture.

Everywoman Studios is Greensfelder’s second entrepreneurial venture. She is also a co-founder of Half Yard Productions, an award-winning production company specializing in non-fiction series and documentaries, including the global franchise Say Yes to the Dress for TLC, fan favorite How the States Got Their Shapes for History and critically-acclaimed The Last Alaskans for Discovery.

Prior to starting Half Yard Productions, Greensfelder was senior vice president of programming and development for Discovery Channel, where she launched brand-defining programs, including Deadliest Catch, MythBusters, and the award-winning Planet Earth.

Greensfelder holds a bachelor’s degree from Yale University and a MBA from the Wharton School at the University of Pennsylvania and serves on the board of the Alliance for Women in Media and is a limited partner at Rethink Impact, a venture firm investing in female-led businesses.


Sara Yerman is a veteran of the non-fiction television content industry. Prior to joining Everywoman, she was VP of Finance for National Geographic Studios where she oversaw the financials of both the television content and giant screen film production/distribution units. Before that, she served as Sr. Director of Finance for Discovery Studios. There she overhauled internal financial and operational systems and grew the studio’s production department to $30M worth of original long and short form content annually


Abby Rodriguez is a director, writer and documentary film producer. Prior to joining Everywoman Studios, Abby worked at National Geographic producing on series like Explorer and developing series like EAT: A Story of Food and was VP of Development for Natural History New Zealand’s US offices. Abby is also working on several independent feature doc projects and is based Washington, DC.


Bronagh Hanley serves as a communications consultant for Everywoman Studios, working with the CEO to position and promote the new brand. After building the consumer communications program at Netflix from scratch and leading the communications teams for both TLC and Animal Planet, Hanley started Big Noise PR to work with emerging and established media and entertainment companies on holistic and strategic communications solutions that make noise in today’s evolving landscape.